Distribution Business Services T/a DBS MARKETING – GDPR Policy & Guidelines
The General Data Protection Regulation (GDPR) mirrors the DMA’s long-held view about the need to place people at the heart of everything we do – and echoes our commitment to a code that enshrines five key principles which as a member of the DMA, DBS MARKETING follow:
• Put your customer first
• Respect privacy and meet your customers’ expectations
• Be honest, be fair, be transparent
• Exercise diligence with data
• Take responsibility, be accountable.
The GDPR says “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest” (see Recital 47 of the GDPR text for further information).
In addition, the GDPR says that processing is lawful if it is: “Necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the individual which
require protection of personal information, in particular where the individual is a child” (see Article 6.1(f) of the GDPR text for further information).
When using our direct mail services, the data we obtain and have readily available is unaddressed data, therefore it is issued ‘To the Occupier’ or ‘To the Business Owner’ which does not breach any GDPR regulations.
Royal Mail is legally obliged to deliver all addressed mail, which includes mail that is addressed ‘To the Occupier’. If the householder wants to stop receiving unaddressed mail delivered by Royal Mail to their home, they can do so by contacting Royal Mail directly.
When using a customer’s own data, which is generally compiled by an individual using the service and ‘opting in’ to future marketing material; DBS MARKETING does not store this data for any purpose other than the mailing taking place and do not sell or issue to any third party operative other than that of the postal organization intended.