DBS Marketing provides Nationwide leaflet distribution and sample delivery

Profiling & Targeting

Quality Assurance Through Planning

  • Identify Target Area 
  • Confirm Distribution Quantities
  • Breakdown the Roads into delivery rounds
  • Assign Field Teams to Areas
  • Arrange Van Routes
  • Carry-out Back Checking processes
  • Put in place a Query Resolution Procedure

Targeted Marketing Solutions

  • Visualise exactly where customers live
  • Understand who customers are through their CAMEO profile
  • Identify which CAMEO types most represent your customers
  • Highlight where to find prospects to target who are similar to existing customers
  • Identify which areas best match a profile for a leaflet drop or posting

Geo-Demographic Targeting

DBS deploys sophisticated geo-demographic software, powerful tool in profiling potential target customers and identify postal sectors with the best density of the target audience

Area Targeting

Our mapping system allows a precise area to be calculated with exact household and business counts from the latest available PAF file.

Targeting

  • Target to postcode sector level using Cameo from Microvision. 
  • Identifies postcode sectors with a high penetration of target households. 
  • Gives the opportunity to use Cameo UK, Cameo Investor or Cameo Financial to ensure an accurate target group is created. 
  • Uses 2001 Census data combined with council tax bands, shareholder data, Directorship data, consumer credit data and the Electoral Roll. 
  • Select your Clients’ Profile from 58 neighbourhood types divided into 10 major groups to reach your chosen market place.
CAMEO UK Group Code & Description % UK Households
1. Affluent Singles & Couples In Exclusive Urban Neighbourhoods 3.44%
2. Wealthy Neighbourhoods Nearing & Enjoying Retirement 3.64%
3. Affluent Home Owning Couples & Families In Large Houses 10.14%
4. Suburban Homeowners In Smaller Private Family Homes 13.27%
5. Comfortable Mixed Tenure Neighbourhoods 8.42%
6. Less Affluent Family Neighbourhoods 16.48%
7. Less Affluent Singles & Students In Urban Areas 5.70%
8. Poorer White & Blue Collar Workers 16.69%
9. Poorer Family & Single Parent Households 10.69
10. Poorer Council Tenants Including Many Single Parents 11.53%